Product launch for a skin care product

A viral sensation on TikTok and Instagram with the product launch. We created a full-funnel social media launch strategy that combined content creation with viral marketing.

clear glass bottle on white wooden round table
clear glass bottle on white wooden round table
woman peeking over green leaf plant taken at daytime
woman peeking over green leaf plant taken at daytime

New hype for the product

A skincare brand needed hype for a new product line and wanted to reach Gen Z and millennial audiences on TikTok and Instagram. What we did:

  • Product Photography: Captured high-quality, aesthetic product shots to showcase the brand’s premium feel.

  • Visual Storytelling: Designed a consistent feed and content style that matched the brand’s identity.

  • Trend-Driven Campaign: Leveraged TikTok trends and Instagram Reels to position the product as a must-have beauty item.

  • Influencer Collaborations: Partnered with micro-influencers to create authentic unboxings and reviews.

A viral moment

The campaign exceeded expectations and transformed the product launch into a viral moment:

By blending eye-catching visuals with a strategic viral rollout, we helped the brand go from an unknown launch to a must-have beauty essential. The campaign not only sold products but also built long-term credibility in the beauty space.

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