Case Study: Transforming a Nail Salon’s Brand Image
Creative direction/Brand image
A local nail salon was struggling to stand out. Despite offering quality services, their branding felt outdated and failed to capture the attention of modern customers.
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Refresh the brand image
We worked with the salon to redefine their image, make it more appeal to a younger audience, and position themselves as a stylish, go-to beauty destination.
Customer Experience Alignment: Suggested updates in salon images, from packaging to presentation to created a cleaner look.
Social Media Makeover: Curated aesthetic feed design, on-trend content, and storytelling that aligned with the new brand voice.
A new look - an influx of engagement
Within weeks of the rebrand launch, the salon saw a noticeable impact:
Increased customer engagement both online and offline
Rise in new customer bookings as the updated brand resonated with a younger, trend-savvy audience
Stronger brand recognition, shifting the salon’s image from “ordinary” to “Instagrammable”
Positive feedback from customers who felt the salon looked “fresh, modern, and professional”